Focus Group = Money and Ice Cream!!!
I recently participated in a focus group where I earned $75 for two hours of my time and got to eat delicious ice cream treats.
Focus groups are generally marketing done by an independent company for a company that wants to sell a new product. The one I attended was for a national ice cream vendor contemplating bringing out new products. They wanted reactions to specific marketing materials and comments about the taste of the actual product.
Just about anyone can do this. Here’s how. Find a company that runs focus groups, these folks post on craigslist all the time. Register with them (it’s free, if it costs money, you probably don’t want to be part of it). Either they will call you, or you’ll call them in response to an email or craigslist posting. The telephone screener will ask question related to whatever they are researching and questions about your demographics. If they are looking for men over 50 who use electric razors, and you fit into that catagory, you’re in luck! If alot of people in your demographic are registered with the company, you’ll get fewer invitations due to the competition, but keep trying.
You’ll be given an appointment to show up at the testing center (the one I went to was in an office building in downtown Boston). Arrive early - sometimes there is an early bird raffle for those who get there early, and sometimes the company overbooks (and some people don’t get paid or get to participate). They usually have sandwiches and soda while you wait (or after the group).
The groups are usually held in a conference room, and are audio recorded. There were eight people in my group, and one ”leader.” Sometimes there is a two way mirror and other marketing folks are watching. Everyone is on a first name only basis, and there’s usually a discussion about whatever topic / item / food the company representative brings up. Sometimes you even get to eat the product! The leader wants to hear from everyone, and its a pleasant experience contributing to the group.
At the end of the group, you’ll get an envelope with a check (or, increasingly rarely, cash).
I enjoyed the experience. The group was very diverse, and I enjoyed hearing different viewpoints about the same product. And I am now “in the know” about a product that will probably hit the market soon. Market research companies don’t want the same people all the time, so I will not be eligible for another six months. But this was an easy and fun way to make a little extra money!


